NOW LIVE! E-Commerce Fundamentals: Launching an Online Store from Scratch

LEARN HOW TO SUCCESSFULLY BUILD AND MARKET AN ONLINE STORE WITH ACTIONABLE E-COMMERCE STRATEGIES WITH MY NEWLY LAUNCHED DOMESTIKA COURSE ONLINE After almost a year in the making, my Domestika course is now live and available to buy online from this month. So before you decide whether it’s for you, find out a bit more […]

How do I choose the best website platform?

Choosing the right platform for you is a big decision whether you’re relaunching an existing business or starting from scratch. Here’s a few tips to consider when you’re working through the process… What’s your business objective? Content or ecommerce you need to set out your intentions for the platform from the beginning to ensure you’re […]

HOW TO CREATE & BUILD A WEBSITE

This week has been a bit of a blur, managing my usual client commitments alongside building a website for a client from start to finish in 7 days. This whole process, as ever has been a learning curve and I have been quite astounded by how far the world of website creation has come on. […]

HOW TO INCREASE YOUR ECOMMERCE CONVERSION RATE

Working as an ecommerce consultant it’s one of the first questions I get asked ‘ how can we increase our conversion rate?’ Starting with the basics, firstly, what is a ‘good’ conversion rate and where should we be aiming for? For fashion retail markets, anything between 1 and 2% is what you should be aiming […]

HOW TO SURVIVE THE JUGGLE

Yesterday was impossible. The endless cleaning, feeding, clearing, entertaining, refereeing got to me. I really felt like I had failed and for once I didn’t have the energy to care.Since lockdown began, like so many others, I have had to fit existing my client work projects in between managing small children and a household full […]

HOW TO ENSURE YOU’RE WORKING FROM HOME PRODUCTIVELY

A recent poll by @harvard_business_review review stated that statutory working from home has decreased productivity levels in workers and has found that implementing more creative working processes increases motivation and productivity. So what does this mean? Focusing on more adaptive performance (i.e experimentation and problem solving) over the tactical day to day work tasks can increase productivity […]

Brands Supporting COVID-19 Relief Effort

As the COVID-19 pandemic continues to change lives globally, it’s encouraging to see brands in the spotlight who support those in need. I am fortunate to have been working with @sepjordan a social enterprise project set up in the Jerash ‘Gaza’ camp in Jordan. Employing skilled artists, crafts people and embroiderers who happen to be refugees, to […]