Denim & Bone

A simple yet beautifully designed ecommerce website with bespoke personalisation features which allow the customer to create and view their designs before purchasing

The brand

Rae Feather is an accessories and clothing brand which offers the customer an opportunity to monogram and personalise their pieces using unique hand painted techniques on basket bags, slips and other leather accessories.


The existing website was difficult to manage and did not offer the customer any bespoke personalization when purchasing their pieces online which left the conversion rate low and a sub standard overall customer experience. The team found the back end of the site time consuming and tricky to use so were looking for a simple, more user friendly solution without the ongoing monthly costs of a development team which was required with their existing site. We decided to migrate the site over from Magento to Shopify and build a bespoke coded piece around the monogramming work required.


The website front-end is attractive and easy to use, enabling the user to visualise their design creations in a simple way which works on both desktop and mobile.  Product uploads and creations are easy and less time consuming, allowing more time to focus on the customer services and product ranges for this brand which is going from strength to strength.