Ellie Rivers Consulting
We empower eCommerce brands to unlock sustainable Online growth through data-driven strategies .
Whether you’re an emerging startup or established market leaders, our mission is to transform raw data into actionable insights, helping businesses plan, forecast and optimise their performance with confidence. By meticulously tracking key performance indicators (KPIs) and conducting deep-dive analyses into critical areas such as retention, acquisition, conversion rate optimisation (CRO), and product performance, we provide clarity, direction, and measurable results.
We don’t believe in guesswork—only in smart, informed decision-making that drives revenue, enhances customer experience, and builds long-term brand success.
Proven Results Through Data-Driven Growth
We track and implement results by measuring key performance indicators to drive traffic, improve visibility, increase conversion rates, and drive revenue to your online business. By consistently monitoring these KPIs, we can identify opportunities for growth, optimise marketing strategies, and tailor our approach to meet your unique needs. This data-driven process not only enhances performance but also builds a clear pathway to achieving your long-term business objectives.
We help brands to maximize online sales
The biggest predicament brands face has always been how to use data effectively in order to inform their growth online. We have developed a growth model to analyse your existing performance, in order to create an informed framework for your brand. Existing data helps us to plot how your business will grow measurably against core KPI’s, as well as your own business targets. This builds a clear strategy with actionable insights in order to help grow your business online. We tailor our approach to suit you and your business - at whatever stage your business is at, we are here to help you develop and grow.
Who We have Worked With…
Client Feedback
"I thoroughly enjoy having Ellie as part of the team. She is personable to work with as well as being clear, hard working, knowledgeable and efficient." Rebecca Udall | Founder - Rebecca Udall
"I thoroughly enjoy having Ellie as part of the team. She is personable to work with as well as being clear, hard working, knowledgeable and efficient." Rebecca Udall | Founder - Rebecca Udall
"Ellie is an absolute delight to work with. She has been an asset to our team and we value her enormously. Her strategic and 'hands on' approach has played a pivotal role in the growth phase we have been going through. If you are looking for a professional but friendly extension of your team, I could not recommend Ellie enough!" Antonie Wordie | Head of Ecommerce, Aspiga
"Ellie is an absolute delight to work with. She has been an asset to our team and we value her enormously. Her strategic and 'hands on' approach has played a pivotal role in the growth phase we have been going through. If you are looking for a professional but friendly extension of your team, I could not recommend Ellie enough!" Antonie Wordie | Head of Ecommerce, Aspiga
"Working with our Ellie as our strategic e-commerce and digital marketing consultant has been a game-changer for our online retail business." Kristian Ferner Robson | Founder Oliver Brown
"Working with our Ellie as our strategic e-commerce and digital marketing consultant has been a game-changer for our online retail business." Kristian Ferner Robson | Founder Oliver Brown
How We Work
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Analyse & Audit
An indepth initial exploratory assessment of your channels, website, customers and over business to gain a deep understanding of your business, objectives and targets.
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Planning & Forecast
Mapping your previous year's performance current year and core KPIs to forecast and plan growth for the next 12 months, identifying main KPI’s to drive revenue.
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Recommend
We develop & deliver your personalised 12 month eCommerce roadmap and a detailed 12-month channel plan with actionable tasks and priorities for your team to follow .
About Us
With 25 years of experience in the fashion industry, particularly within the eCommerce sector, Ellie has built a career working with renowned brands. Beginning in-house, she contributed to the growth and digital strategies of companies such as Lulu Guinness, Caramel London, and Harvey Nichols. In 2019, she launched her own consultancy, offering expert guidance to brands looking to scale their eCommerce presence. Through strategic advising and ongoing support, she has helped a diverse portfolio of businesses achieve online success. Some of the brands she has worked with include Desmond & Dempsey, Navy Grey, Aspiga, Oliver Brown, Caravana, and Rebecca Udall.
Want to see more of our work?
Discover additional brands we've partnered with and explore how our tailored strategies have driven their growth and success. From innovative start-ups to established enterprises, we’ve helped businesses across various industries overcome challenges, seize opportunities, and achieve lasting results.