Ellie Rivers Consulting
We empower e-Commerce brands to unlock sustainable Online growth through data-driven strategies
Whether you’re an emerging startup or an established market leader, our mission is to turn raw data into clear, actionable insight—empowering you to plan, forecast, and optimise with confidence. Through meticulous tracking of key performance indicators and in-depth analysis of areas like retention, acquisition, conversion, and product performance, we bring clarity and direction that drives meaningful results.
We don’t believe in guesswork—only in smart, informed decision-making that drives revenue, enhances customer experience, and builds long-term brand success.
Proven Results Through Data-Driven Growth
We track and implement results by measuring key performance indicators to drive traffic, improve visibility, increase conversion rates, and drive revenue to your online business. By consistently monitoring these KPIs, we can identify opportunities for growth, optimise marketing strategies, and tailor our approach to meet your unique needs. This process enhances performance and builds a clear pathway to achieving your long-term business objectives.
We help brands to Maximise online sales
The biggest predicament brands face has always been how to use data effectively in order to inform their growth online. We have developed a growth model to analyse your existing performance and create an informed framework for your brand.
Existing data helps us to plot how your business will grow measurably against key performance indicators and your own targets. This builds a clear strategy with actionable insights to help you grow. We tailor our approach to suit you and your business - at whatever stage you’re at, we are here to help you develop and grow.
Brands we’ve partnered with:
Client Feedback
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"The impact and benefit of having Ellie as part of our team is phenomenal: planning, strategy, implementation, website improvement, sales/trade focused, digital analytical, brand building, amongst others."
Rebecca Udall | Founder, Rebecca Udall
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"Beyond their expertise in e-Commerce, their hands-on support has been invaluable. Their seamless collaboration with our in-house team made them an indispensable extension of our business during our peak trading period. We couldn’t be more grateful for their guidance and support."
Joel Jeffery | Co-Founder and CEO, Desmond and Dempsey
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"Working with Ellie as our strategic e-commerce and digital marketing consultant has been a game-changer for our online retail business."
Kristian Ferner Robson | Founder, Oliver Brown
How We Work
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Analyse & Audit
An indepth initial exploratory assessment of your channels, website, customers and over business to gain a deep understanding of your business, objectives and targets.
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Planning & Forecasting
Mapping your previous year's performance current year and core KPIs to forecast and plan growth for the next 12 months, identifying main KPI’s to drive revenue.
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Recommend
We develop & deliver your personalised 12 month eCommerce roadmap and a detailed 12-month channel plan with actionable tasks and priorities for your team to follow.
About Us
With 25 years of experience in the fashion industry, particularly within the eCommerce sector, Ellie has built a career working with renowned brands. Beginning in-house, she contributed to the growth and digital strategies of companies such as Lulu Guinness, Caramel London, and Harvey Nichols. In 2019, she launched her own consultancy, offering expert guidance to brands looking to scale their eCommerce presence. Through strategic advising and ongoing support, she has helped a diverse portfolio of businesses achieve online success. Some of the brands she has worked with include Desmond & Dempsey, Navy Grey, Aspiga, Oliver Brown, Caravana, and Rebecca Udall.
Want to see more of our work?
Discover additional brands we've partnered with and explore how our tailored strategies have driven their growth and success. From innovative start-ups to established enterprises, we’ve helped businesses across various industries overcome challenges, seize opportunities, and achieve lasting results.