Strategic Growth Consultancy

We are a forward-thinking performance marketing agency and eCommerce consultancy. We specialise in helping brands navigate the complexities of modern markets, delivering tailored strategies that drive sustainable growth and long-term success. Whether you're looking to optimise your online presence, refine your marketing strategy, or scale your eCommerce operations, we’re here to help.

Proven Results Through Data-Driven Growth

We track and implement results by measuring our key performance indicators to drive traffic, improve visibility, increase conversion rates, and drive revenue to your online business. By consistently monitoring these KPIs, we can identify opportunities for growth, optimize marketing strategies, and tailor our approach to meet your unique needs. This data-driven process not only enhances performance but also builds a clear pathway to achieving your long-term business objectives.

We help brands to maximize online sales

The biggest predicament brands face has always been how to use data effectively in order to inform their growth online. We have developed a growth model to analyse your existing performance, in order to create an informed framework for your brand. Existing data helps us to plot how your business will grow measurably against core KPI’s, as well as your own business targets. This builds a clear strategy with actionable insights in order to help grow your business online. We tailor our approach to suit you and your business - at whatever stage your business is at, we are here to help you develop and grow.

Our Clients

Want to see more of our work?

Discover additional brands we've partnered with and explore how our tailored strategies have driven their growth and success. From innovative start-ups to established enterprises, we’ve helped businesses across various industries overcome challenges, seize opportunities, and achieve lasting results.

Our Services

  • Analyse & Audit

    An initial exploratory assessment to gain a deep understanding of your business, objectives, and targets, while identifying areas of concern and challenges.

  • Planning & Forecast

    Mapping last year's performance against core KPIs to forecast and plan growth for the next 12 months, supported by a tailored eCommerce growth model.

  • Recommend

    We develop a personalized eCommerce roadmap for the next twelve months, followed by a detailed 12-month plan with actionable tasks and priorities.

More About Us



Hi! I’m Ellie, Director at Ellie Rivers Consulting!

I have spent the last 20 years working in the fashion industry, specifically within the eCommerce sector. I started my career working in-house for a number of brands, including:

Lulu Guinness, Caramel London, Harvey Nichols

From 2016, I worked as e-commerce manager and later as head of e-commerce at a consultancy business, where I managed the strategy for brands such as:

House of Holland, Flowerbx, Eyeko & Gina Shoes

I then started up my own consultancy in 2019, where I have worked to advise, inform, and continually support a number of different brands on how to grow their eCommerce businesses successfully. Some of these brands, amongst others, include:

Desmond & Dempsey, Navy Grey, Aspiga, Oliver Brown, Caravana & Rebecca Udall

  • Kornelia Kalamacka

    Data insights Analyst

  • Charlie Howells

    Project Creative

  • Emma Goss

    Ecommerce Executive

  • Ecommerce Executive

    Abi Rowland

    Ecommerce Executive

"I thoroughly enjoy having Ellie as part of the team. She is personable to work with as well as being clear, hard working, knowledgeable and efficient." Rebecca Udall | Founder - Rebecca Udall

"I thoroughly enjoy having Ellie as part of the team. She is personable to work with as well as being clear, hard working, knowledgeable and efficient." Rebecca Udall | Founder - Rebecca Udall

"Ellie is an absolute delight to work with. She has been an asset to our team and we value her enormously. Her strategic and 'hands on' approach has played a pivotal role in the growth phase we have been going through. If you are looking for a professional but friendly extension of your team, I could not recommend Ellie enough!" Antonie Wordie | Head of Ecommerce, Aspiga

"Ellie is an absolute delight to work with. She has been an asset to our team and we value her enormously. Her strategic and 'hands on' approach has played a pivotal role in the growth phase we have been going through. If you are looking for a professional but friendly extension of your team, I could not recommend Ellie enough!" Antonie Wordie | Head of Ecommerce, Aspiga

"Working with our Ellie as our strategic e-commerce and digital marketing consultant has been a game-changer for our online retail business." Kristian Ferner Robson | Founder Oliver Brown

"Working with our Ellie as our strategic e-commerce and digital marketing consultant has been a game-changer for our online retail business." Kristian Ferner Robson | Founder Oliver Brown

Grow Your e-Commerce Expertise

Take the course and unlock new potential.

Ellie was selected by Domestika to create her E-Commerce Fundamentals course – ‘Launching an Online Store from Scratch’

The course takes the student through creating a business plan, identifying your ideal customer, planning your marketing strategy and then a guide to all the different website platforms available and how to make the best decision to suit you.

Designed to be flexible around your schedule the course has a number of videos which the student will follow as well as documents and references to use along the way.