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This package is where our insights, analysis, and planning come together in the form of your highly personalised, actionable roadmap. This phase provides you with a clear, structured plan for the next 12 months, setting forth a prioritised strategy that aligns with your unique business goals and the opportunities identified during the audit and forecasting stages.
Designing your personalised e-commerce roadmap
We define your overarching business objectives for the year ahead, providing the focus and direction for all of your subsequent actions.
We establish key performance indicators (KPIs) that will be used to track the success of your growth strategy.
Creating a focused plan for acquiring new customers through a multitude of targeted marketing campaigns.
Providing a strategy for improving your existing customer retention, and frameworks to drive repeat business and improve post-purchase engagement.
A/B testing different website elements and ensuring your website is fully optimised for mobile users.
Recommending any necessary upgrades to your existing software, inventory and order management systems, and analytics tools for future data tracking.
Detailed guidance on how to allocate your budget and resources.
12-month action plan
Breaking yearly targets into more manageable monthly and quarterly goals, ensuring your team remains focused and on track.
Streamlined task prioritisation with longer-term initiatives being phased in over time.
A detailed marketing calendar, outlining key campaigns, product launches, promotions, and seasonal initiatives and marketing opportunities to look out for.
Recommendations for how to implement strategy effectively, team structure, and advice on software and tools needed to execute your plan.
Ongoing monitoring and support
Monthly or quarterly reviews to assess progress and make necessary strategic adjustments.
A/B testing, continuously refining and retesting to maximise growth opportunities throughout the year.
What You Receive From Us:
Personalised eCommerce Roadmap: A detailed, custom-tailored strategy that provides a high-level view of your business objectives, key priorities, and recommended actions for driving growth over the next 12 months.
12-Month Action Plan: A structured, step-by-step implementation plan with specific tasks, timelines, and prioritised initiatives, complete with ongoing monitoring and support. This plan provides your team with a clear direction for executing the strategy and achieving your business goals.
Performance Monitoring & Optimisation Framework: Recommendations for tracking and optimising performance, including key KPIs, review intervals, and a process for continually improving your strategy based on real-time data.