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This package is where our insights, analysis, and planning come together in the form of your highly personalised, actionable roadmap. This phase provides you with a clear, structured plan for the next 12 months, setting forth a prioritised strategy that aligns with your unique business goals and the opportunities identified during the audit and forecasting stages.

Designing your personalised e-commerce roadmap

  • We define your overarching business objectives for the year ahead, providing the focus and direction for all of your subsequent actions.

  • We establish key performance indicators (KPIs) that will be used to track the success of your growth strategy.

  • Creating a focused plan for acquiring new customers through a multitude of targeted marketing campaigns. 

  • Providing a strategy for improving your existing customer retention, and frameworks to drive repeat business and improve post-purchase engagement. 

  • A/B testing different website elements and ensuring your website is fully optimised for mobile users. 

  • Recommending any necessary upgrades to your existing software, inventory and order management systems, and analytics tools for future data tracking.

  • Detailed guidance on how to allocate your budget and resources. 

12-month action plan

  • Breaking yearly targets into more manageable monthly and quarterly goals, ensuring your team remains focused and on track.

  • Streamlined task prioritisation with longer-term initiatives being phased in over time.

  • A detailed marketing calendar, outlining key campaigns, product launches, promotions, and seasonal initiatives and marketing opportunities to look out for. 

  • Recommendations for how to implement strategy effectively, team structure, and advice on software and tools needed to execute your plan.

Ongoing monitoring and support

  • Monthly or quarterly reviews to assess progress and make necessary strategic adjustments. 

  • A/B testing, continuously refining and retesting to maximise growth opportunities throughout the year. 

What You Receive From Us:

Personalised eCommerce Roadmap: A detailed, custom-tailored strategy that provides a high-level view of your business objectives, key priorities, and recommended actions for driving growth over the next 12 months.

12-Month Action Plan: A structured, step-by-step implementation plan with specific tasks, timelines, and prioritised initiatives, complete with ongoing monitoring and support. This plan provides your team with a clear direction for executing the strategy and achieving your business goals.

Performance Monitoring & Optimisation Framework: Recommendations for tracking and optimising performance, including key KPIs, review intervals, and a process for continually improving your strategy based on real-time data.