Planning and Forecasting

We help retail brands grow by turning data into strategy—analysing your sales trends, KPIs, and customer behaviour to uncover actionable insights. We assess your marketing performance, identify underperforming channels, and set clear, measurable goals for customer acquisition, retention, and revenue growth. From refining your internal operations to building a detailed growth model with monthly forecasts, budget allocations, and risk mitigation plans, we deliver a tailored roadmap that aligns with your business objectives and maximises ROI across every channel.

What Does the Package Entail?

Historical Performance Review

  • Examining your sales data to identify peaks and patterns.

  • Analysing your key performance indicators (KPIs), providing a benchmark for growth planning and allowing us to measure your business performance.

  • Identifying which of your marketing channels have been most effective, and pinpointing which ones may be underperforming.

  • Review your customer base and their buying behaviour to create a refined customer acquisition and retention strategy.

Setting your Future Goals

  • Setting both realistic baseline targets and ambitious stretch targets for the next 12 months.

  • Establishing targets for gaining new customers while improving your customer retention and customer lifetime value.

  • Selecting which marketing channels to prioritise based on previous performance analysis.

  • Identifying which internal processes need extra attention, such as customer service, shipping logistics, or inventory management.

Developing Your Growth Model

  • Monthly revenue forecasts based on your past data, seasonal variation, potential setbacks, and industry-standard benchmarks.

  •  Channel-specific budgets for your marketing plan, based on your most profitable channels and untapped markets, ensuring you receive a maximum return on your investment.

  • A targeted plan to acquire new customers, optimise paid ads, improve organic traffic through SEO, and enhance email and social media strategies.

  • Develop your customer retention based on a thorough analysis of your customer. This may include optimising post-purchase email flows, or offering subscription services to increase repeat purchase rates.

  • We evaluate potential risks—such as market downturns, supply chain disruptions, or shifts in consumer behaviour—and develop backup strategies to mitigate these risks.

What you Receive from Us:

  • outlining projected sales, revenue, and key performance indicators for the next 12 months.

  • which maps out the specific actions, investments, and strategies required to achieve your business goals. This plan includes detailed marketing, sales, and operational recommendations tailored to your business.

  • for marketing, customer acquisition, and operational improvements, aligned with your highest priority objectives and optimising return on investment.

What our clients say

“Ellie Rivers Consulting has been instrumental in transforming our eCommerce strategy. Ellie's structured approach, from conducting weekly trade meetings to creating a monthly KPI forecasting plan, has given us clear direction and measurable goals. They have expertly built and prioritised our eCommerce strategy, ensuring that we focus on the most impactful opportunities for growth.”

Rachel Carvell-Spedding; Founder & MD Navygrey

FAQs

  • Yes, I can stay with you on your journey and carry out monthly or quarterly audits and optimisations, to ensure your ecommerce business continues to improve.

  • I specialise in working with premium fashion, beauty and lifestyle brands - but you can check out my previous clients here.

  • Please collate any brand guideline documents you have. Leave everything else to us!

  • This is highly dependent on how much support you will require, and I offer different levels of assistance depending on your needs and budget. We can discuss this in more detail during an introductory call, and it can be reviewed during our time working together!

  • I’ll be able to confirm timings in more detail once we’ve discussed the scope of your project. I’ll share a detailed project plan with you once we’ve started working together. If you would like to book an introductory call, send me a message here and I will get back to you as soon as possible.

  • Pricing starts from £1750 for the planning and forecasting program.