Part I Analyse and Audit

The foundation of any successful eCommerce growth strategy. This phase involves a comprehensive investigation into all facets of your business, with a focus on key performance metrics, customer behavior, and operational efficiency. Let’s gain a holistic understanding of where your business currently stands, its challenges, and the opportunities that can drive significant growth.

How Does it Work?

  • Understanding your short and long term goals

    Delving into who your customers are, their purchasing behaviour, and what motivates them to purchase from your brand

    Identifying roadblocks, and assessing whats working and whats not working in current aspects of the business

  • Analyzing the website’s design, navigation, and usability.

    Evaluating site speed and looking for any technical issues that may be causing delays

    Ensuring your site is optimised for mobile users

    Examining the key steps in your sales funnel to identify where users drop off, helping us uncover opportunities for sales

    Assessing the quality of your product descriptions, images, and other key content pages

  • Putting necessary tracking in place to capture important data about visitor behaviour

    Tracking essential performance metrics for analysis

    Analysing the effectiveness of current marketing campaigns

What do you Receive From Us?

  • A business diagnosis report, highlighting key objectives, challenges, and growth opportunities.

  • A detailed audit of your website’s performance, including recommendations for improving user experience and functionality. 

  • An analysis of your current e-commerce and marketing metrics, with actionable insights on how to optimize campaigns, increase customer retention, and grow revenue.

FAQs

  • Yes, I can stay with you on your journey and carry out monthly or quarterly audits and optimisations, to ensure your ecommerce business continues to improve.

  • I specialise in working with premium fashion, beauty and lifestyle brands - but you can check out my previous clients here.

  • Please collate any brand guideline documents you have. Leave everything else to us!

  • This is highly dependent on how much support you will require, and I offer different levels of assistance depending on your needs and budget. We can discuss this in more detail during an introductory call, and it can be reviewed during our time working together!

  • I’ll be able to confirm timings in more detail once we’ve discussed the scope of your project. I’ll share a detailed project plan with you once we’ve started working together. If you would like to book an introductory call, send me a message here and I will get back to you as soon as possible.