Summarising the eCommerce Trends for 2025

Like every year, the eCommerce landscape is highly influenced and expanded by ever-changing technological advances. With these changes, the expectations of the consumer expand too. Businesses will need to adapt quickly in order to compete. Based on my expertise, I’ve gathered the top five eCommerce trends you will need to look out for in the coming year.

Mobile Commerce 

eMarketer has projected that by 2025, mobile commerce will account for nearly 75% of all eCommerce sales globally. The growing use of payment platforms like Google Wallet and Apple Pay being integrated into many retailers' checkouts has allowed for a seamless customer experience for users, and a higher conversion rate for brands. Businesses need to harness this trend to give their customers a great mobile-first experience. At ERC, we specialise in optimising your mobile customer experience, so you never have to worry about missing out on sales due to your mobile website isn't up to scratch.

Artificial Intelligence

With the rise of Artificial Intelligence now being everywhere you look, it was only a matter of time before it became integrated into eCommerce platforms. AI is being used in a multitude of different ways to benefit both customers and businesses - data shows that companies that leverage AI for personalisation can see revenue increases of up to 15%. As a time-saving tool, AI can work wonders for generating large amounts of copy - eCommerce marketers are using AI writing tools like ChatGPT to generate copy for product descriptions, social media content, ad copy, and blog posts. And as long as there’s human vetting it can be highly successful. Chatbots and virtual sales assistants can offer 24/7 customer support, and live help with product recommendations, order tracking, and more. AI can even be used to provide predictive analytics for inventory, forecasting demand more accurately.

Augmented Reality

The rise of Augmented and Virtual Reality lets customers virtually ‘try on’ products or visualise items in their homes. A past study has found that AR can increase conversion rates by up to 40% by providing customers with a more immersive and interactive shopping experience. Retailers such as IKEA and Benefit have already implemented this into their product pages. 

Subscription Commerce

This mutually beneficial arrangement provides predictable revenues for merchants and hassle-free products for the consumer. Whilst not as revolutionary as some of the points above, it will continue to grow as subscriptions for products from groceries to beauty supplies are gaining traction. They offer convenience and personalised choice, while simultaneously building and enhancing customer loyalty. 

Sustainability, Ethical Shopping, and Second-Hand Commerce

Consumers are increasingly aware of the environmental impact of their purchases. As sustainability concerns grow and inflation tightens budgets, second-hand eCommerce is gaining popularity and will continue to expand into 2025. Platforms like Vinted are driving this growth, making second-hand shopping more accessible and appealing. Equally, large fashion retailers are responding to this need by offering more transparent supply chains, sustainable initiatives, and even sections of their website solely dedicated to ‘vintage’, second-hand purchases. At ERC, we have extensive experience working with sustainable, B-corp and eco-conscious brands. We understand the importance of sustainability to consumers and we can help reflect this image onto your brand and to your customers. 

The eCommerce landscape in 2025 will be defined by advancements in technology and evolving consumer demands. To stay competitive, businesses must embrace these trends and innovate their offerings, ensuring they provide seamless, personalized, and environmentally conscious shopping experiences. As these trends continue to develop, businesses that adapt quickly will be best positioned to thrive in the ever-evolving digital marketplace. We can help you put yourself in the best possible position to grow in the coming financial year. If you want to book a call with us to find out how, get in touch here.